Lori Salchow



“Passion is the difference between a job and career.”

After 20 years in the industry, Lori knows that real estate transactions can be stressful, complex and deeply personal. She values the trust her clients place in her and strives every day to exceed their expectations. She is a great communicator, and makes herself readily available to her clients, realizing how many questions arise, and how many decisions must be made during a transaction, whether it be commercial or residential.

Always focused on her clients’ goals, Lori educates, guides and provides them with comprehensive market insights, and works alongside them every step of the way. To effectively deal with the diverse needs of her clientele, Lori is continuously expanding her knowledge to stay at the top of the industry. She has and continues to educate herself and has received numerous certifications/ designations.

Her clients’ successes are echoed in the professional distinctions she has received, including the 2022 REALTOR of the Year Award; Spirit Award (2016 and 2022) and Top Producing Team Award (2020, 2021, and 2022).

In 2020 Lori, along with 3 other colleagues; Gary Greene, Heather Griffith and Lesley Cowger joined together to form Core Group of PRO100. “We all have a common goal and desire to bring value to what we do by providing our clients with the tools necessary to have a successful transaction, in hopes of establishing solid, lasting professional relationships.” With over 70 years of combined experience, Core Group is highly respected among their colleagues, which is a key part of negotiating and closing transactions.